3 Ways to Increase Your Web Traffic Through Social Media

Does your social media content align with what you offer on your site?

Your business profile on Instagram and Facebook should align with the product or service you offer on your website. Users must be encouraged through your content to make the leap between connecting with you and your brand. A social media profile can be more personal that your website, but ultimately, you must be pointing users toward your site.

Are you directing consumers to your website through content?

Not only should your social media content align with what you offer on your website, but you must be actively directing users to your site too. Using ‘call to action’ phrases like “head over to the link in my bio” or “find out more at the link in my stories” tell the user where they can go next. Aside from key phrases in your copy, make sure you are utilizing tools like Instagram Story linking and Instagram bio links as well.

Does your website content improve or elaborate upon what you share via Instagram or Facebook? 

In order to convert users into potential customers, your content on Instagram should only be a preview of what your business offers. Pose the problem through your social media content, and place the solution on your website through your product or service. Social media is a large source of lead generation for small business, therefore, you want to nurture that lead by directing them toward your product or service.