3 Mistakes You Are Making in Your DMs

Direct Messaging on your social media business profile are an opportunity for you to build customer loyalty and direct users to your website. Answering questions from users are a chance for you to display your product knowledge and expand upon your brand’s identity. Here are some common mistakes:

Are you telling your customers where to go?

More often than not, we assume that users are fully familiar with sharing platforms like Instagram and all of their functions. Why do we tell people to shop at the link in our profile? Because page navigation is not always intuitive. Tell your customer where to shop, and go the extra mile by linking a specific page in your response.

Are you using branded language in your messaging?

Do you sound like a robot in your responses? The key to communication through direct messaging is to sound like yourself, but choose appropriate syntax that conveys your connection with your brand. Your direct messages should look professional, but still human.

Are you engaging the user beyond their inquiry?

You’ve answered your customer question, now what? Brand loyalty and referral business is built upon creating engagement with users over and over again. Ask your customer about themselves or how they learned about your business. This builds a personal relationship between you and your audience.