5 Exercises for Small Business Owners

Social strategy fatigue is real. Churning out true, quality content on a consistent basis can be mentally exhausting for small business owners. Oftentimes, this cycle can hurt your business creating tunnel vision. Pull yourself out from this perspective by trying out these exercises. I can guarantee you’ll increase your audience and engagement, reigniting your passion for social media.

The Comment Section

Who is your target audience? Do you have a dream customer? Ideal client portfolio? Don’t just drop your pitch in their DMs… Show a conscious effort to engage on their profile in an organic way. When you finally send that cold email, it won’t seem so cold.

The Social Experiment

Are traditional social platforms working for you? Stagnance is the killer of growth online, especially for small business. Take the time to experiment with new social platforms that often reward new, quality users with better exposure and web conversion.

The Storyteller

Show users who is behind the brand. Customers often fall in love with people first, then the brand or product. Have personal anecdotes, thoughts, and opinions that maybe don’t fall in line with your branded content… Put them on your stories! Stories are casual and fun.

The Trendsetter

The start to a small business’s success only takes a spark. Use trending sounds and popular ideas to create something unique that reflects your brand. Authentic brand voice and tone should shine through and don’t forget to give credit to original creators.

The Trustfall

Are you the impatient creator? The one checking their analytics for minor changes in engagement and followers. Take a step back and let your hard work… work for you! If you are sharing consistent, quality content, the numbers will come.

B. Please Studio is social for small business, offering content design, account management, and social strategy.