Why Your Still Image Graphics Are Not Performing

Is short form video the future of social media?

In 2022, algorithm statistics showed that Reels were the highest performing content on Instagram. In 2023, this is not necessarily the case. The two types of content currently competing are Reels and Carousels. So, what should you do? My recommendation would be to not drastically change you content schedule. Continue to produce you favorite forms of content, but ask yourself the following:

Is my content educational and informative?

Do you deliver product knowledge, a glimpse into your brand ethos, or industry insight? Educating the consumer is the first step in sending users through your pipeline.

Is my content visually pleasing?'

Following basic font and sizing guidelines will significantly improve the performance of your carousel and text-heavy images. Still image content must be easily digestible and inviting in order for users to want to further engage with the material.

Is my content aligned with my brand message?

Treat your content like SEO by consistently placing key words and brand message into your content copy. No matter what the algorithm is doing, reinforcing key words will only increase the search ability of your brand.

In a perfect world, your content should be doing all three. However, just focusing on two of those assets will significantly improve your reach and results.