The Caption Copy Formula You Need for Your Small Business
Want to write engaging captions for your small business content?
Copy is often seen as the after-thought of content creation for so many small business owners. Social media places an increasing emphasis on visual content sharing that captions are often neglected. Not only is copy a point of accessibility for many users, but it can also be a place to expand upon the images and videos you share. An Instagram caption is a place project your message through your brand’s unique voice. This includes your call to action, product knowledge, etc. Follow my structure to captivating users and converting them into customers.
Address the problem through the lens of your consumer.
Think about why you created your product or service. What is the problem you needed to solve with your business? What gap in the market were you trying to fill? Speak to the customer who needs you or your product. Think about why the customer might need what you offer.
Introduce yourself.
The modern-day consumer is looking to feel connected to the people behind the brand they support. Share something about yourself with users to give them the feeling that they know you personally. Include a detail that users can comment and engagement.
Provide context.
The body of your caption can be a story, fact, or industry insight that few others may know about. Give your potential customers a point of connection between you and your business. How does your product or service fit into who you are?
Leading analysis.
Present your product or service as the solution to the problem. Why is your product or service better than the rest? What sets your business apart? Where are you going to send user in order to convert them into customers?
